Reasons to Adopt the CEO Cancer Gold Standard

As the chief executive officer of your organization, you are uniquely positioned to make a difference in the health and well being of your employees and their families. Here are some key reasons why we encourage you to consider adopting the CEO Cancer Gold Standard™ within your organization.

  • The lifetime risk of developing cancer is high: in the U.S. men have slightly less than a 1 in 2 risk of developing cancer over the course of their lifetimes, and for women, the lifetime risk is a little more than 1 in 3.  This translates to extraordinarily high costs for employers when you consider medical costs, lost productivity, disability claims and the toll the disease takes on the individual and his or her family.

  • The Gold Standard sends an important message to your employees, especially relevant in today’s economic times: “We are investing in your health because we care about you”.  Gold Standard employers enjoy a “prestige factor”, helping them recruit and retain employees. 

  • The Gold Standard promotes a culture of wellness, the best way to effect change.  It creates an esprit de corps, providing the motivation individuals need to assume responsibility for their own health.  Culture change must come from the top down – so as CEO it is you who can make a difference.

  • The Gold Standard focuses on cancer, but encouraging your employees to maintain an active lifestyle, eat a healthy diet and not use tobacco also will prevent other expensive and chronic diseases such as diabetes and cardiovascular diseases. 

  • More than half of all cancer deaths are preventable.  The leading cause of preventable death in the entire world is tobacco.  Even secondhand smoke can cause cancer.  Protect the health of your employees by maintaining a tobacco-free workplace.  The Gold Standard provides a framework for you to focus on Risk Reduction.

  • The cost associated with treating a colon cancer vs. the cost of a colonoscopy is considerable.   Similarly, one mammogram is far less expensive than the treatment for a breast cancer.  A Milliman study found that savings in medical and non-medical costs essentially equals the cost of screening.  And we know that Early Detection is the key to favorable outcomes.

  • In the event of a cancer diagnosis, the Gold Standard ensures that your employees and their family members have access to Quality Care.

GOLD STANDARD FOCUS

Read Dr. Leonard Berry’s powerful remarks to the CEO Roundtable on Cancer, September 11, 2009, Philadelphia, PA.
Employers of Choice Attacking Cancer



Learn how CEOs are making a difference in the lives of their employees by implementing the CEO Cancer Gold Standard.  Listen to what employees are saying about the Gold Standard in Their Own Voices.



Brochure.pngLearn much more about the Gold Standard by reading The Evidence and The Benefits to Your Organization

Did You Know?

In the US, overweight and obesity contribute to 14% - 20% of all cancer-related mortality.