Pillar FAQ's

General Questions
Pillar 1 -- Tobacco Use
Pillar 2 -- Diet & Nutrition
Pillar 3 -- Physical Activity
What is meant by "sustain a culture that promotes physical activity"?

An organization must demonstrate that its culture promotes and encourages physical activity. For example, the membership cost of fitness clubs either on or offsite could be subsidized. A company might encourage participation in cancer-related events such as Race for the Cure or Relay for Life, or make stairwells aesthetically pleasing in some way, to encourage use. An individual company culture can promote physical activity in numerous ways.  An organization must demonstrate that it has taken specific steps to encourage employees to be more physically active, and that employees are responding.
How does an organization demonstrate commitment to eliminating barriers to active lifestyles?

A company must show that it has taken specific steps to make it easier for employees to maintain an active lifestyle. Suggestions include establishing and maintaining walking trails, providing safe and accessible stairwells, providing parking spaces for bicycles, and allowing flexibility in employees' schedules to permit time for physical activity. Some practices that are adopted in order to have a supportive culture also will result in eliminating barriers to having active lifestyles. Onsite fitness centers are a good example.
Pillar 4 -- Prevention, Screening & Early Detection
Pillar 5 -- Access to Quality Treatment & Clinical Trials

GOLD STANDARD FOCUS

Read Dr. Leonard Berry’s powerful remarks to the CEO Roundtable on Cancer, September 11, 2009, Philadelphia, PA.
Employers of Choice Attacking Cancer


Learn how CEOs are making a difference in the lives of their employees by implementing the CEO Cancer Gold Standard.  Listen to what employees are saying about the Gold Standard in Their Own Voices.


Brochure.pngLearn much more about the Gold Standard by reading The Evidence and The Benefits to Your Organization. 

Did You Know?

Many of the more than 1 million skin cancers that are expected to be diagnosed in 2008 could have been prevented by protection from the sun’s rays and avoiding indoor tanning.