The CEO Cancer Gold Standard™ is a series of cancer-related recommendations, developed by the CEO Roundtable on Cancer, to fight cancer in workplaces in the United States. The Gold Standard is a comprehensive program with three main goals:
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Risk Reduction through Lifestyle Change: reducing the risk of cancer by not using tobacco and by maintaining a healthy diet and active lifestyle,
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Early Detection: detecting cancer at the earliest possible stage, when treatment has the best chance of improving outcomes, through age and gender-appropriate screenings, and
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Quality Care: ensuring access to the best available cancer treatment.
The CEO Cancer Gold Standard ™ focuses on five critical areas, known as the Five Pillars. The five pillars align with the Gold Standard’s goals as follows:
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Risk Reduction through Lifestyle Change
- Tobacco Use
- Diet & Nutrition
- Physical Activity
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Early Detection
- Prevention, Screening and Early Detection
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Quality Care
- Access to Quality Treatment and Clinical Trials
For each area of focus, or pillar, CEO Cancer Gold Standard organizations:
- maintain a culture that encourages healthy lifestyles and provides the support needed when a diagnosis of cancer becomes a reality, and
- offer benefits and programs that help to prevent cancer, detect it earlier and provide access to high-quality treatment, including cancer clinical trials.