You are here

Why Gold?

Leadership Drives Culture

Business leaders know cancer affects their workforces, and research confirms some very sobering facts about cancer's impact on workers and their families. But there is encouraging news: nearly half of all cancer deaths can be prevented.

As the second largest provider of health insurance coverage in the United States, employers can play a pivotal role in reducing cancer incidence and premature death. 

The leader of any organization, especially the Chief Executive Officer, is uniquely positioned to make a difference in the lives of their employees, their families and their communities.

Take Action

The CEO Cancer Gold Standard™  provides a framework for employers to have a healthier workforce by focusing on risk reduction, early detection and high-quality care. Comprised of Five Pillars, the Gold Standard requires organizations to demonstrate concrete actions that improve the health and well-being of its employees from robust health benefits to comprehensive workplace policies and programs.

By focusing on risk reduction, early detection, and quality care, the Gold Standard program can help save the lives and curb operational costs.

Gold Standard organization's send a strong message to their employees:

“We are investing in your health because we care about you."

Cancer Impacts Business

Cancer is too Common

  • Cancer is the 2nd most common cause of death in the US
  • Accounting for nearly 1 in 4 deaths
    • Risk for Males: 1 in 2
    • Risk for Females: 1 in 3

The Workforce

  • The number of people living beyond a cancer diagnosis is rising.
  • 46% of people diagnosed with cancer are between the ages of 20 and 64. 
  • 63.5% of cancer survivors, overall, continue to work or return to work during and after cancer treatment.

The Crippling Cost of Cancer Care

  • 39% increase since 2004

The Power of Prevention

Many cancers linked to a few controllable factors

  • Tobacco use
  • Poor diet
  • Lack of exercise
  • Infectious disease


CEO affirmation differentiates Gold Standard 

  • Personal commitment by action-oriented CEOs
  • Clear organizational priority
  • Employee focus, engagement
  • Corporate social responsibility

"On behalf of my organization, I hereby affirm my personal commitment to fighting cancer by employing a holistic approach to health and well-being in the workplace..."

A Unique Health Resource


Throughout the Gold Standard application a variety of resources are available to assist the user complete the application and build a workplace culture of health and well-being.

  • Resource designed to clarify the requirements
  • Resources and links that demonstrate how to meet requirements
  • Resources detailing the scientific evidence supporting the inclusion of the requirements


  • Participate in a variety of webinars, conferences and other learning opportunities


By using historic and comparative data, a custom report, a "Roadmap to Distinction", will be created as part of the review process. The report will detail areas of strength and opportunities for improvement.

Go for the Gold!

New to the Gold Standard?  Register here to begin your application .

Already registered? Login here to complete your application.